When I first got to Yahoo! and asked about attribution models in our marketing team, our marketing analytics lead informed me that we had developed, and subsequently scrapped, a very elegant attribution model. In fact, we were back to square one with a last-ad model, the same one that’s been…

Got scraping issues? Google wants you to report scraper websites – those sites that exist for no other reason than to monetize copied content, usually with AdSense – in an effort to test and improve its algorithms.

Widgets are one of the best-kept secrets marketers can use to capture the attention of potential visitors and drive traffic to your website. By increasing the interaction and connection of websites beyond links and video, widgets are a great way t…

Ethan Marcotte coined the term Responsive Web Design and soon after wrote an amazing book on the topic.  A Book Apart’s Responsive Web Design is the perfect stepping stone to getting started coding and designing responsive websites.  For those of you who may not know what I’m talking about, Responsive Websites are websites that adapt to their surroundings rather than being substituted for alternatives. Instead of multiple versions of websites for mobile devices, tablets, projectors, and more; we create one website that responds to the dimensions of the screen or the device it’s been loaded on to. There are endless benefits to this form of development but one that I’ve been experimenting with and have had huge success with is marrying these sites with Facebook fan pages.

Sooner or later, we all make mistakes. Who doesn’t? It’s something that happens to everyone

With keeping in mind the three key items used to create a successful start-up; a start-up venture like social-medicine.org is likely to succeed: A start-up requires good people and efforts taken to network , A start-up should fill a gap in the market that isn’t already filled and provide a niche service, to people knowing what they want , and make them aware of what they need A start-up requires as little money spent as possible And that’s not to say that achieving all three key items isn’t challenging.

Back in the 18th Century, George Macartney used the phrase “this vast empire on which the sun never sets” to describe the global reach of British imperial power. In the 21st Century, I’d use the phrase “the sun never sets o…

When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will be charged the same rate as their standard PPC when users call through the advertisement. The A…

When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will be charged the same rate as their standard PPC when users call through the advertisement

More than a third of external referrals to Facebook pages come from search engines, and SEO plays a strong role in generating this additional traffic for a Facebook page, according to a study from PageLever. The PageLever Study The study ..