Managers of Facebook Fan acquisition campaigns are often faced with a dilemma when creating campaigns. They often ask whether or not they should they go for a broad audience and greater reach or should they go narrow and target audiences that might have a very small reach but a high affinity for a… Please visit Search Engine Land for the full article.
For the second time in less than a month, Microsoft cloud-based services suffered a major technical glitch and crashed worldwide. The outage left millions of Microsoft users around the globe without access to Office365, email, or the Skydrive. After Office 365 was unavailable for a period of approximately four hours, services were restored.
“I love Jaguars!” When I ask you to understand that sentence, I’m requiring you to take on a pretty significant undertaking, although you do it hundreds of times each day without really thinking about it. The problem comes with the ambiguity of words
Have you ever wondered how long a shared link will continue to receive attention? Bit.ly has an answer for you.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
A significant drop in you conversion rate can send up a red flag quickly. Chances are, your See if you can find the search marketer without a disaster plan. client will be calling you as soon as they log into their analytics
The big search news this week was that Yahoo abruptly fired their 3 year old CEO…
After recently indicating that Twitter is not planning for an IPO in the near future, CEO Dick Costolo is set to close the second of two $400 million rounds of Series G funding later today. This round, which is primarily intended to buy out existing shareholders, has catapulted Twitter’s valuation to a new height of $8 billion. During a press conference on Thursday, Twitter executives emphasized their desire to focus on growth rather than on pleasing stock market investors
The large majority of external factors that influence organic rankings fall within the classification of link building. There have been great debates in recent months that the ranking impact that can be derived through social media signals falls o…
Good morning SEJ Readers! Later on in the month, down in sunny Tampa, FL, we will be holding an intimate and stellar Online marketing event called BlueGlass TPA. Search Engine Journal is an official media partner of BlueGlass TPA, and assisted with the lineup and content for the conference. BlueGlass has held two events in the past (SEJ held them previously) and our upcoming BlueGlass TPA has shaped up to be an incredible mix of speakers and attendees from various fields of search & social media marketing – representing companies such as Disney, AOL, Cisco, Microsoft Bing, Trada, Digitas, CopyBlogger, Slashdot and so many more.