Archive for February, 2012

Leap Year 2012 Google Doodle Frogs Share Stage With Gioachino Rossini

2012/02/29

The frogs are back, and this time it’s musical.

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Groupon Buys Travel Search Site Uptake Mostly For Headcount

2012/02/29

Uptake was an ambitious travel site that never quite broke through.

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SMX Live: Don’t Panic! A Hitchhiker’s Guide To Surviving SEO Changes

2012/02/29

Below is live coverage of the Don’t Panic…

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SMX Live: Doing Check-ins & Offers Right

2012/02/29

Below is live coverage of the Doing Check-ins & Offers Right panel from the SMX West 2012 conference. This coverage is provided by Avi Wilensky of Promedia Corp. Disclaimer: The coverage is brought to you in real time…

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Day One: Search Marketing Expo West 2012 Live Blog Recap

2012/02/29

SMX West day one is just about over and I wanted to post the live blogging I have found throughout the day.

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SMX Live: Does Google Favor Brands? An In-Depth Look

2012/02/28

Below is live coverage of the Does Google Favor Brands…

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Microsoft And Nokia Unify Maps On PC, Mobile

2012/02/28

Microsoft and Nokia announced the fruit of their recent mapping collaboration today.

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Google+: Why User Counts & Low Engagement Don’t Matter

2012/02/28

External estimations of Google+ adoption and engagement look pretty grim… if you’re expecting users to engage. In comparing Google+ to Facebook, we need to acknowledge that Google is setting a framework where engagement may not matter

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SearchCap: The Day In Search, February 28, 2012

2012/02/28

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Content Ideas To Improve Organic Visibility In the past series of articles, we focused on determining what keywords were already generating business for a web…

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Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

2012/02/28

Posted by KeriMorgret One of my guilty pleasures is looking through the search query reports(SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs

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