When you first launch a new website, it’s a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at first, they aren’t able to effectively measure the authority of Follow SEJ on Twitter @sejournal

When you first launch a new website, it’s a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at first, they aren’t able to effectively measure the authority of Follow SEJ on Twitter @sejournal

The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search

Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so on a regular basis

Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent

Posted by Julianne Staino “Content is King!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content

SEO isn’t dead (if you believe this, I have a bridge I’d like to sell you). There will always be a need to better understand the language being used by customers to find you, and to scale that keyword focus across your entire digital landscape.

Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday closed out its IPO with its stock price up nearly 64 percent eight years after its founding.

Android users have been warned that applications could be sending back photos stored on their phone to remote servers without their permission in yet another major security worry for the popular operating system. Google is considering a fix.