Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI.

Posted by Fryed7 This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money. Simply adding negative keywords isn’t enough

Want to leverage Google’s query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here’s a step-by-step guide to let broad, phrase, and exact match find you valuable keywords.

A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they drive higher levels of sales effectiveness when used in tandem.

A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46 percent, providing some third-party support for how new features like pinning can make the platform more effective.

Posted by Everett Sizemore A lot of things can go wrong when you change most of the URLs on a website with thousands or millions of pages. But this is the story of how something went a little too “right”, and how it was fixed by doing something a little bit “wrong”.

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…