Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions.
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers.
Posted by Tom Anthony Google's relationship with links has changed over the last 15 years – it started out as a love affair but nowadays the Facebook status would probably read: “It's Complicated”.
Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space.
“Global Search Engine Marketing” authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world operates in all the major regions of the world as well as special considerations.
Posted by Modesto Siotos This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Matt Cutts' statement in March 2012 that Google would be rolling out an update against “overoptimised” websites , caused great turmoil within the SEO community.
Four pictures snapped by French photographer Robert Doisneau are highlighted on Google’s home page today. Doisneau, who was born 100 years ago today, essentially did at the time what Google now does on a grander scale with Google Street View.
Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but it seems third place San Jose is home to some of the highest paying PPC jobs, according to Onward Search
Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser’s likes/fans in the news feed on the social site. Claimed deals will trigger an ad in friends’ news feeds
When the Republican National Convention (RNC) convenes in Tampa, Florida, from Aug. 27-30, Google will be its “official social platform and live stream provider,” presenting coverage of RNC events, programs, and interviews via Google+ and YouTube.