Archive for April, 2012

Daily Search Forum Recap: April 11, 2012

2012/04/11

Here is a recap of what happened in the search forums today…

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SearchCap: The Day In Search, April 11, 2012

2012/04/11

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1 By all accounts, paid search spending rose in Q1 2012 as… Please visit Search Engine Land for the full article.

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How Should You Handle Expired Content?

2012/04/11

Posted by Stephanie Chang Introduction Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site. Even something as fundamental as glancing at the Google Webmaster Tools account for the site can evoke gut-wrenching emotions, especially if the site has amassed tens of thousands of 404 errors

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Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

2012/04/11

Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google will once again face the courts over their sale of trademarked terms as AdWords keywords

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Home Depot On How To Build Links

2012/04/11

Home Depot is known to be the hub for builders of all kinds but does that include link builders…

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Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1

2012/04/11

By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector. Covario, which serves mostly high-tech clients, says paid search in the Americas grew 15% in the first quarter, while Adobe’s Efficient Frontier,…

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Are Patents the New Black for Tech Companies?

2012/04/11

Google recently ogled at a plethora of new patents; so, it’s likely its competitors will follow suit, as Microsoft has done on Monday, purchasing more than 800 patents from AOL.  As the New York Times article instructs, the $1.3 million-dollar pursuit of patents seems commonplace amidst the modern-day Web setting. Chasing and claiming tech patents Follow SEJ on Twitter @sejournal

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Google+ Redesigned With New Navigation, Profile Pages

2012/04/11

Google today announced a number of new features for Google+, including navigation and design changes to create a “seamless social experience.” More than 170 million people now have Google+ accounts, but what do people think of the update?

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Remarketing For Conversion: The Long Way Rocks!

2012/04/11

We all try to send loads of search traffic to our websites.

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YouTube Live Adds Real Time Analytics, Paid Live Streaming & More

2012/04/11

YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further opening a new category of content for partners to create and advertisers to consider.

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