Eren Mckay posted on Google+ a link to a post on feedthebot.com where they spotted the updated Google Webmaster Guidelines. The new guidelines were reportedly removed…

Eren Mckay posted on Google+ a link to a post on feedthebot.com where they spotted the updated Google Webmaster Guidelines. The new guidelines were reportedly removed…

Eren Mckay posted on Google+ a link to a post on feedthebot.com where they spotted the updated Google Webmaster Guidelines. The new guidelines were reportedly removed…

If I were a betting person I’d say that the European Commission and FTC antitrust investigations against Google will wrap up without any major “structural” changes or dramatic new rules imposed on the company. Indeed there were premature reports that Google had already settled..

If I were a betting person I’d say that the European Commission and FTC antitrust investigations against Google will wrap up without any major “structural” changes or dramatic new rules imposed on the company. Indeed there were premature reports that Google had already settled..

If I were a betting person I’d say that the European Commission and FTC antitrust investigations against Google will wrap up without any major “structural” changes or dramatic new rules imposed on the company. Indeed there were premature reports that Google had already settled..

Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map).

Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map).

Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map).

I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. Please visit Search Engine Land for the full article.