As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of choice architecture to get the clicks you want.

Posted by Erica McGillivray You've been asking and waiting patiently for them. Well, Mozzers, today's your lucky day! Mozinars are back and better than ever. Now you can join us for any upcoming Mozinar or watch previously recorded webinars as we've opened them up to everyone.

It’s Halloween, and Google’s got a special logo to celebrate the day.

Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Here are the benefits of content curation and tips on how to do it well.

Got the new Google Search app on your iPhone or iPad? Here’s a trick

A common newbie myth and a belief many of my anti-Google readers feel…

Search Engine Roundtable will be taking a brief holiday this week and no more posts are scheduled for the rest of the week. Coverage will resume the following week

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Adds Restaurant Menus (And Images) Following on the heels of Foursquare, YP and a few others in the local segment Yelp is adding restaurant menu information… Please visit Search Engine Land for the full article