“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we assume the actions they’re taking are safer or “more correct.” - “Influence”, Robert Cialdini  At this point it is common knowledge among digital marketers that social share buttons are a critical Author information Rachel Freeman Rachel Freeman works for the Portland based SEM agency Anvil Media, Inc . She has expertise in all aspects of search engine marketing and specializes in SEO for large sites.

BloomReach’s “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent.

Yesterday, Google’s Matt Cutts did something he doesn’t often do – he pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months…

A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type “Atari breakout” to fire up “Image Breakout” and start destroying rows of images by bouncing a ball into them.

BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management. If you haven’t checked out BloomReach, they are a pretty sweet analytics software that helps customers analyze the long tail.  CQM introduces four types of continuously updated quality metrics for every page managed by BloomReach including content, behavior, uniqueness and flux

Author’s note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main reasons. Firstly, they are both huge topics which are covered in far more depth, and detail, elsewhere than I could ever hope to do.

Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google Places infringes on the Institute for…

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more

Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice.

Can’t make it to Google I/O and bummed about it? Well, Google said they will still love to answer your questions