Archive for August, 2013

Google Tests Search Results Overview Snippets Overlay

2013/08/19

Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result.

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Demystifying Link Disavowals, Penalties & More

2013/08/19

Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more.

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The Concept Of Sameness & Why It Should Matter

2013/08/19

Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support..

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Content Syndication: How to Get Started

2013/08/19

Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here’s a look at the basic types of content syndication and some ways of setting up a content syndication program for your business.

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5 Common Content Marketing Mistakes – And How to Fix Them by @jaysondemers

2013/08/19

Generating the content you need for your business and your SEO efforts can be intensive and expensive. That doesn’t mean you shouldn’t do it – but it does mean that it’s important to make smart choices about how to spend your time

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How Long Should You Wait Before Submitting a Reconsideration Request?

2013/08/19

A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn’t be removed, Is there a certain amount of time to wait before making a reconsideration request?

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Online Marketing Tips for Nonprofits

2013/08/19

Posted by SteveOllington What’s this about? Having worked in-house at one charity and provided some volunteer consulting to a couple of others, I decided it would be good to write about some useful ways that charities can increase their online exposure, without the need to drain too much of their already limited resources. Many of the examples below are from my experiences working as the digital strategist for the British Humanist Association, where I learned that it can be very different from working at an agency, or in-house for a for-profit company

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With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts

2013/08/18

Last year Google was embroiled in controversy over its circumvention of the Safari browser’s cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago

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Why You Don’t Need to be a Great Writer to Develop a Strong Personal Brand

2013/08/18

Best practices and the dogma that has spread throughout the web from the gurus, thought leaders, and usual suspects might have you believe that you need to be a great writer to have a strong personal brand.  But some of the biggest  personal brands on the web have proven just  how untrue this is. We […] Author information Srinivas Rao Srinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs.

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Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

2013/08/18

A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu.

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