Archive for August, 2013

A New Analysis of Google SERPs Across Search Volume and Site Type

2013/08/15

Posted by Matt Peters At Moz, we have been following up on our 2013 Search Engine Ranking Factors study by continuing to analyze interesting aspects of the data.

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Webmasters Fear Linking Out After Google’s Warnings

2013/08/14

A WebmasterWorld thread has some fears that I see are beginning to worry some publishers and webmasters – the fear of linking to external sources…

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SearchCap: The Day In Search, August 14, 2013

2013/08/14

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Brings More “Now” To Search With New Quick Answers Google is bringing more of the capabilities of Google Now to the search box and providing a… Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: August 14, 2013

2013/08/14

Here is a recap of what happened in the search forums today…

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‘Geo-Conquesting’ Drives Customers Away from Local Competition with Mobile Ads [Study]

2013/08/14

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy.

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11 Essential SEO and Analytics Apps in Google Play by @albertcostill

2013/08/14

Recently we listed the 11 Essential SEO and Analytics Apps for the iPhone. But, and this is a shocker, not everyone has an iPhone.

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Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

2013/08/14

Oklahoma’s Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.

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Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Cast Study]

2013/08/14

Oklahoma’s Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year.

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Google+ Messenger Being Dropped From Mobile Apps In Favor of Hangouts by @mattsouthern

2013/08/14

Google’s chat service, Hangouts, is finally fulfilling its purpose of unifying messaging across all of the company’s services. An update to the Google+ mobile app that was rolled out today dropped support for the Messenger service, which has been redundant since the introduction of Hangouts.

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Google Brings More “Now” To Search With New Quick Answers

2013/08/14

Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers” regardless of platform. These new search capabilities focus on “travel and logistics” use cases: reservations, flights, package tracking and…

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