It’s time to turn window shoppers into buyers. So what you can test to increase your revenue

This Spiderman aims to please, but he’s just not the real thing As someone with roots in the search marketing community it’s been amazing to see how the the phrase “content marketing” has been adopted and redefined. Whether it’s opportunism or simply being adaptable to the times, the difference in approach to what content marketing is between digital marketing communities like Content Marketing Institute and many in the SEO and social media marketing world is striking. For brands investing in content marketing, the difference between content for links and SEO and content for customers can be costly in terms of risk, return on investment and performance.

YouTube screenshot Each year the world turns its attention to the Super Bowl, and not just for the game, but also for the commercials. In fact, viewers can expect annual high-profile and water-cooler worthy ads from Budweiser, Doritos, and Pepsi to constantly outdo prior advertisements. However, it turns out that spending $4 million for a 30-second commercial […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music

During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task.

The dreaded Google penalty.

NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it’s worth knowing more about an online video platform that says it “is disrupting the digital media industry in all the right ways.”

Google announced on Google+ that they are finally offering prescription frames and a set of new sunshades for Google Glass. Google Glass launched the “Titanium Collection” with four feather-light titanium frames…

Yesterday, Matt Cutts of Google released another video, this one answering why an old site that always ranked well, no longer ranks as well these days…

Posted by iPullRank Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that’s okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in any other channel without ever having the idea of market segmentation cross your mind despite (not provided), Hummingbird, and a whole host of changes Google is forcing as of late.