Archive for May, 2014

Is comScore’s Google Search Share Data False? Not Exactly

2014/05/30

Search market share data from comScore’s isn’t invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results.

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How to Easily Spot Your Competitor’s Most Engaging Content by @cognitiveSEO

2014/05/30

Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract and retain clients, but the problem is more and more companies produce more and more content. It’s highly important to understand how to produce content that will engage your target audience, but is also vital to know what your competitors’ most engaging content is.

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How Google’s New “Right To Be Forgotten” Form Works: An Explainer

2014/05/30

Google has taken a big step forward in complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month.

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Fetch as Google Adds Page Rendering

2014/05/30

Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML

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Google’s Search Results Are Crafted By Mostly White Males

2014/05/30

It is not uncommon to see high tech, largely programming related companies filled primarily with men who are white or asian.

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Google: In 2009 We Selected Only One Of Your Anchor Text When…

2014/05/30

Back in 2008, Moz published a report claiming the first anchor text counts – meaning, if you have a web page that has two or more links going to the same page, but the anchor text of those links differ…

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Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday

2014/05/30

Posted by Cyrus-Shepard Best practices are set in place to guide us toward success in most situations . Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and

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Daily Search Forum Recap: May 29, 2014

2014/05/29

Here is a recap of what happened in the search forums today…

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Two Links, Different Anchor Text, Same URL: Does it Matter to Google?

2014/05/29

In his latest Webmaster Help video, Google’s Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text.

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