Archive for May, 2014

Does Google’s Matt Cutts Age Matter?

2014/05/15

This is a funny topic that honestly the SEO insider community has been talking about every now and then – how old is Google’s Matt Cutts. It is almost impossible to find a source online that shows his date of birth…

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Google Search App For iOS Gets More Voice Friendly

2014/05/15

Google announced on Google+ that they’ve upgraded the iOS Google Search App. The new app is labelled version 4.0 and is available for download in the App Store…

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Announcing the MozCon 2014 Community Speakers

2014/05/15

Posted by EricaMcGillivray Get ready to give some high fives, because I have some great news to share today: The four community speakers for

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SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections

2014/05/14

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Daily Search Forum Recap: May 14, 2014

2014/05/14

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Study: Gender Bias In Digital Marketing Is Real

2014/05/14

WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male… Please visit Search Engine Land for the full article.

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Using Data to Predict Consumer Behavior and Improve Marketing Success by @murraynewlands

2014/05/14

Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences. In a recent interview from Marketo’s Marketing Nation Summit, Murray Newlands talks with Yaron Zakai-Or from SalesPredict about how marketers can utilize their consumer behavioral data and predict outcomes to help increase marketing success. To find out more, watch the full interview below: These are the key takeaways from the video: Data services can help marketers identify separate levels of consumers and approach those individual segments with appropriate marketing strategies

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FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia

2014/05/14

FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor… Please visit Search Engine Land for the full article.

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Marin Software Stakes Claim as First Google API Partner to Support RLSA

2014/05/14

Marin Software is the first Google API partner to support the new retargeting technology.

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Call Tracking and Analytics – Webcast This Thursday

2014/05/14

This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. Call tracking allows marketers to..

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