Posted by ben-lloyd To make the most of your content, you need to make sure you’re integrating correctly with social media, using the most effective tools at your disposal, and most importantly, continuing to pay attention to it long after you launch it. In today’s Whiteboard Friday, Ben Lloyd and Brian Rauschenbach tell you about the various tools and tactics that can maximize the reach of your hard work.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time…

Join us Thursday June 26th at 1:00EDT (10:00PDT) to hear Gord Hotchkiss from Enquiro and Brian Hess of Crossview discuss how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We will show you how to convert more of those shoppers using digital..

Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.

Disclaimer: You won’t learn a new search tip or news item here but you may laugh and sometimes we all need to laugh…

When your social media campaign attracts the attention of Google’s chief spam fighter Matt Cutts, it usually isn’t a good sign. That’s what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft.

If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements.

The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world.

SMX Advanced, Maile Ohye of Google warned SMX attendees of using the noscript tag on their web site.