Archive for June, 2014

Are Brand Mentions The New Links? by @egabbert

2014/06/19

Over at Moz, Simon Penson just wrote an interesting post about a “Panda Patent” which may shed light on how Google will rank sites in the future, “using a ratio of links and mentions, or ‘implied links.’” With penalties flying and the value of the almighty link coming into question, could Google be looking for new signals of authority? We think so, but are brand mentions the answer?

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Is Your Local Business Ready For Google’s Neighborhood Algorithm?

2014/06/19

While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods,… Please visit Search Engine Land for the full article.

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Amazon Fire Phone: Bing For Search, Nokia For Maps

2014/06/19

The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices.

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When Do You Add UX to Your Design?

2014/06/19

It’s not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users’ perspective, instead of the marketing or technology perspectives.

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The Future Of SEO Is Personalized Search: Interview with Warren Lee by @murraynewlands

2014/06/19

As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “Bringing Sexy Back for SEO” which covered increasing relevance and influence of SEO in overall marketing strategy.

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SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

2014/06/19

The original search marketing event returns with SES Atlanta. Here’s a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.

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Yandex’s Sibir Reverse Image Search Technology is Pure Awesome

2014/06/19

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here’s an overview of how the impressive technology works and why it’s useful to users

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3 Important Ways to Use Social Proof in Conversion Optimization by @yummytork

2014/06/19

I have always been a believer in the scientific method. If you can test a theory, with verifiable results, then it’s theoretically much easier to prove to the world that you’re right. About something, at least.

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Google Search Adds Phone Numbers That Dial Via Hangouts

2014/06/19

Google has now added phone numbers that hyperlink to Google Hangouts for voice dialing and calling. If you search for your favorite place on Google Local, Google may show a big phone number..

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Bing Catapult Is Like Google’s Caffeine Update

2014/06/19

Bing announced they are going to get faster, twice as fast to be exact…

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