Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014 Did you know that your paid search ads are susceptible to the same type of fraud that affects other… Please visit Search Engine Land for the full article

Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian , a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies.

Last week we reported that most webmasters are claiming negative SEO is easier now than ever. If you look at the conversation there, you will see it is somewhat of a hot topic..

LinkedIn’s 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture

The Guardian reports today that Google is considering letting users know in the search results pages when search results have been removed due to the recent EU ‘right to be forgotten’ privacy ruling. Since the ruling by the European court of justice on May 13th, Google has received tens of thousands of requests from internet users to take down sensitive information. The Guardian says that “it is understood” Google is planning to flag censored search results.

As you may remember, Matt Cutts and the Google web spam team is not all that happy with phone number sites. They simply dislike how many of them do not add “value add” to the experience and thus have gone after them for the past couple years.

Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that “inadequate, irrelevant or no longer relevant” links be taken down.

Businesses already using Facebook and Twitter have a good start for implementing an online presence with social media. However, while these two online giants once ruled the landscape of social media, they are no longer always the best way for businesses to connect with current customers and attract new ones. Instead, Instagram is taking the front seat in helping businesses establish an online presence.

I’m pleased to announce that our executive marketing conference with a really long name “SEO, Content Marketing and Analytics: The 3 Pillars of Online Marketing Success” reached full capacity last week. We’ve partnered with the amazing folks at Searchmetrics to put on a fully catered day of sessions, networking and a little fun this Friday, June 13.

Facebook recently announced on their Facebook For Business blog that they will be rolling out new targeting options for video ads. When creating a campaign in Facebook’s ads create tool, Power Editor and the API, users will have the option to select ‘video views’ as a new objective to choose from. This is especially useful for for advertisers who specifically want to drive video views as the primary goal of their campaign.