The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language.

Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. Outliers by Malcom Gladwell challenges how we view successful people and how we look at ourselves

Kenichi Suzuki, one of my favorite SEOs from Japan, posted a screen shot on Google+ of a search tool filter to filter results by private content shared with me…

Since early this year, Google began showing really long form answers, or as Google calls them, “Quick Answers…

Posted by Dr-Pete As a group, we SEOs still tend to focus most of our attention on just one place – traditional, organic results. In the past two years, I’ve spent a lot of time studying these results and how they change over time. The more I experience the reality of SERPs in the wild, though, the more I’ve become interested in situations like this one (a search for “diabetes symptoms”)..

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads

Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was confirmed to be true as Instagram has officially launched Bolt in select markets outside the US.