Archive for July, 2014

SEO: Harder To Know If Human Error Caused Ranking Issues Vs Algorithms

2014/07/09

When it comes to ranking issues in Google, there are two main reasons why your rankings can drop. The first is you made a technical mistake on your own site..

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How Does Google Index Tweets? A Study by Eric Enge of Stone Temple Consulting by @wonderwall7

2014/07/09

Eric Enge and the Stone Temple Consulting team embarked on a quest to find out: How does Google index tweets? Their findings, which were released today, helped find out more information about indexing process could help figure out how much influence Twitter has on the ranking process. The Intial Data Collection Process First, the team attempted to find out how many tweets Google has in its index by running a site:Twitter.com search: Enge stats that the 6.2 billion pages listed on this search is about two weeks’ worth, if we go with the 500 million tweets per day sent on […] The post How Does Google Index Tweets

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Study: Why, When & How Often Google Indexes Individual Tweets

2014/07/09

Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs.

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Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance

2014/07/09

The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive

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SEO 101: Why Headings Should Be Used by @michielheijmans

2014/07/09

This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing about the heading setup of the website, as he is unwilling or just lacks the knowledge to change the theme of the website

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Publisher Guide for Adding Custom Variables in Google Tag Manager

2014/07/09

This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here’s how to install the Category, Content Type, Publication Date, and Author customer variables.

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Traffic Surge After Google Penalties Lifted Screen Shot

2014/07/09

We know that in many cases, after a penalty is lifted by Google, your traffic may not improve all that much. Sometimes it might even lead to less traffic than before. But sometimes..

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How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

2014/07/09

If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started

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10 Things I’ve Learned in My First 18 Months of SEO

2014/07/09

When I began working at Webspec Design as the SEO Strategist, it was up to me and a coworker to determine the initial pathway we would take running SEO campaigns.

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Mobile Site Configuration 101: How to Choose

2014/07/09

If you aren’t doing mobile, your site will be left behind in the search results.

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