Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix:  76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy.

These are the six most frequently occurring conversion tracking mistakes that you yourself may be falling victim to.

There are plenty of reasons why businesses blog. Business blogging is one of the fundamental aspects of inbound strategy and if you are not doing it, there is something seriously wrong with your inbound marketing strategy.

The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s second SEJ Summit, hosted by Searchmetrics, to be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. We are excited to share these names with you, and now that everything is confirmed, we can finally unveil the first round of speakers! In case you’re asking “What is SEJ Summit?,”  allow me to get you up to speed. SEJ Summit is an invite-only day of learning where each expert speaker will focus on 3 takeaways that are actionable, impactful, and […] The post Here Are The Speakers For #SEJSummit Dallas! (Part 1) by @wonderwall7 appeared first on Search Engine Journal .

Cortana, the personal digital assistant, has become a key part of Microsoft’s competitive strategy. The post Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too?

Posted by jennita At this very moment a spammy comment is being written on the Moz Blog, a tweet is being sent to @Moz, and someone is signing up for the next Mozinar. You’ll probably never see any of these happen, and may not realize that just like Newton’s third law states, “For every action, there is an equal and opposite reaction.” As each one of these actions occurs, a Moz Community Manager is jumping into a reaction: The spammer is banned, the tweet is answered, and the Mozinar is being prepared. Charlene, Megan, and Erica showing how much fun Community Manager’s have Today is Community Manager Appreciation Day , or #CMAD as it’s come to be known.

Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter.

You may remember a post a couple of weeks ago announcing that Matt Cutts, Google’s head of search spam, would be giving a speech at University of North Carolina at Chapel Hill about lessons learned from the early days of Google. Just recently, Cutts published the entire speech on YouTube for everyone to see. It’s a fascinating history lesson, but it’s also quite lengthy.

There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right?  Is it hurting your brand?  In this article I point out some of the big risks with content marketing that are hurting many large brands today. Messaging Mis-Alignment If you are delivering core messages in a way that is not aligned it can create customer confusion, and lead customers to feeling misled.