Since the European Search Awards is quickly approach, I sought out the expertise of returning judge Gianluca Fiorelli to learn more about the judging process and to discuss the prestige behind these awards.

The 18th century Italian scientist created the Voltaic Pile, an electric battery made of metal discs, cardboard and seawater-soaked cloth. The post Alessandro Volta Google Logo Celebrates 270th Birthday Of The Inventor Of World’s First Electrical Battery appeared first on Search Engine Land.

Tracking and analyzing your PPC performance is critical, and you can’t truly know how you’re doing without an account analysis tool.

It’s a big task to move an 80,000 employee organization on to a completely different mode of marketing thought. But that’s what Karen Thomas-Smith and her team at Optum has done, and they did it in the sometimes slow-to-adapt industry of healthcare. Karen moved Optum — a B2B healthcare software and services organization — from traditional marketing to content-led marketing and thought leadership.

Two of our marketing and webmaster data sources from Google had issues last week. Google Webmaster Tools data stopped updating and a whole day disappeared in Google Analytics…

Imagine you wake up one morning and find your site that pays your mortgage, supports your family and the families of your employees have been hijacked by Chinese hackers.

Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat to Google Shopping ads. Facebook’s product ads allows marketers to advertise multiple products at once, or even display an entire catalog of products, and target them in different ways. Campaigns can be created targeting products to specific audiences, or Facebook’s ad tools can automatically target your products to what it finds to be the most relevant audiences

We’ve covered the topic of penalty redirection several times in these three different stories – at least. But it was brought back up again in the Friday Google+ hangout and I was going to skip it…

Posted by RuthBurrReedy SEO is a seller’s market.