As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to today. In fact, research has found that 79% of top-performing companies have been using marketing automation for more than 2 years.

Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia.

Google’s Gary Illyes responded in short to a Google Panda question, asking if having 404ed pages have an impact on the overall Google Panda algorithm. Gary said on Twitter, “nope..

Posted by Cyrus-Shepard Recently, Moz announced the results of our biennial Ranking Factors study . Today, we’d like to explore one of the most vital elements of the study: the Ranking Factors survey

Wikipedia’s organic search traffic from Google down by over 250 million visits per month. The post Wikipedia’s Traffic from Google Down 11%, Why the Drop? by @mattsouthern appeared first on Search Engine Journal

There has been discussion and debate about whether and how much websites were impacted by Google’s Mobile-Friendly algorithm update. I wrote last week about a study that argued non-mobile-friendly sites were disappearing from the top positions in mobile search results. Now comes a study of small…

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Updates, Global CPC Benchmarks & Moz’s 2015 Search Ranking Factors appeared first on Search Engine Land.

Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics.