Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget on advertising and public relations (PR), it is essential to start planning how you will use organic methods to promote your mobile-friendly site or app early and incorporate this strategy into your mobile design and build

Posted by MiriamEllis [Estimated read time: 13 minutes] Is your brand visible to potential customers? If you’re a local business and you haven’t nailed down your local SEO, you’re missing the opportunity to be seen when that customer searches on desktop or on mobile.

Ever wanted to know what people in your local area are publishing to YouTube? Now you can with this third party tool

I am sorry for the delay in posting this, but here is the weekly recap.

Every year brings new new opportunity for digital success. Here’s a full list of digital movers and shakers to watch out for in 2016. The post 5 Digital Trends to Watch Out For in 2016 by @LWilson1980 appeared first on Search Engine Journal .

Twitter has rounded up what it believes to be a general set of best practices for running successful polls on Twitter.

You can read dozens of articles on making great landing pages, but the purpose of this article isn’t to tell you how to make a great landing page as much as it is to put you in the mindset of how to make every page of your site a great landing page. The post How to Make Every Web Page a Freakin’ Awesome Landing Page by @stoneyd appeared first on Search Engine Journal .

Yesterday at SMX West in the How Google Works: A Google Ranking Engineer’s Story session Gary Illyes of Google was asked about the Penguin 4.0 update…