Posted by Kristina Kledzik [Estimated read time: 9 minutes] If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?” This is a question I’ve been asked numerous times, but never had a good answer for.

This week Google rolled out the ability to listen and subscribe to podcasts to Google Play Music. The Google Search app for Android has some new podcast-related features as well. The post Search and Listen to Podcasts on the Google App on Android by @SouthernSEJ appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

A month ago we reported that Google is dropping the iPhone user agent for the Android version and that would happen on April 18th. I actually checked this morning to see if the Google Search Console removed the “upcoming” version so webmasters can check to get ready…

We’ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries. And here’s why

Search Engine Journal rolls out its second conference in 2016 on June 23rd at Navy Pier, Chicago. See you at #SEJSummit Chicago! The post SEJ Unveils the Agenda for #SEJSummit Chicago by @lorenbaker appeared first on Search Engine Journal .

Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab. The post Serial fans rejoice — You can now listen to podcasts directly in Google app on Android appeared first on Search Engine Land.

In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web.

Bill Elward spotted a featured snippet in Google that doesn’t use the primary content on the page but rather pulls from the comments section of the page.