Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor. The post Google lets any publisher apply to have “Critic Reviews” of local businesses appeared first on Search Engine Land.

Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience. The post 3 New Facebook Video Metrics Offer Audience & Engagement Insights by @DannyNMIGoodwin appeared first on Search Engine Journal .

In the Google+ hangout this morning a typical question around why isn’t Google showing rich snippets for my site when the tool shows everything is valid came up. A typical question and we know Google doesn’t show rich snippets for many sites because it doesn’t reach a quality threshold…

Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they work.

Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency capping

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. The post Using popular culture to drive local positioning appeared first on Search Engine..

Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally. The post Facebook Wants To Show You Really Informative Stories by @DannyNMIGoodwin appeared first on Search Engine Journal

This week, I test out my new Mevo camera from LiveStream, let me know your thoughts. Google penalized the BlogDash network for link schemes. Googleâs new AdWords…

Not all Psychological triggers apply when developing content campaigns. So what psychological triggers do you use instead?

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI. Facebook begins thwarting ad blockers As Al Roberts reported this week, Facebook has announced that it’s changing its desktop ads to thwart ad blocking software