With over 150K downloads so far on Android devices, a 4-star rating, and 48% in a recent poll saying that they use and love Allo, it’s time to contemplate how it could affect organic and local SEO. The post A Short Guide to Google Allo Search Optimization by @wonderwall7 appeared first on Search Engine Journal .

Google has a fun Doodle, aka Google logo, for their 18th birthday today.

Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management

UTM codes are great for determining which of your channels drive the most traffic, but did you know you can also use them to track conversions?

With the Google Penguin 4.0 launch many old questions are resurfacing around the algorithm and how to do well after it.

I am sorry, I don’t understand why people think that with the real time Penguin algorithm out now that people think that Google will send out manual actions when a site is hit by Penguin…

Posted by sergeystefoglo Content marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Penguin 4…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, broken AMP & Apple results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Looks like there is a bug with Google’s implementation of AMP. Google is now showing AMP icons and content in the core desktop results. They recently launched AMP in the core mobile results but AMP should NOT show in the desktop results..