92% of respondents said they made a purchase after visiting the site. The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article
The other day, out of Google I/O, we reported the news about Google Assistant for iPhone. But it is a standalone app…
Last week we reported on a possible Google algorithm update starting last Wednesday. We had most of the automated tracking tools light up but, as I covered..
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared…
Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands. The post Richard Oakes Google doodle honors activist who championed rights of the American Indian appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. The post Stop overloading your Local SEO content! appeared first…
Here’s a step-by-step process for developing an effective content strategy that will generate traffic to your posts. The post How to Develop an Effective Content Strategy by @alextachalova appeared first on Search Engine Journal .
I see it from time to time where Googlers such as John Mueller, Gary Illyes and others might just tell someone that their rankings in Google are what is expected…
Several brands have learned to engage communities and drive business through social networks. Here’s how you can, too
A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”.