Influencer marketing is booming —and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread their message. For those brands and marketers engaging in paid partnerships with influencers on Instagram, a change is on the horizon.

John Mueller of Google said the other day on a Google hangout on YouTube at the 25:16 mark that if you do plan on migrating from an m-dot (i.e.

Posted by Dr-Pete As more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers.

As you all know, Google launched Google for jobs at Google I/O a couple months ago after being caught testing job search features in search before that. We also spotted a new schema for job postings that Google didn’t comment on.

So after Google suggested you should do your m-dot migration to responsive before the mobile first index, SEOs had some questions. They wanted more information on when this mobile-first index was launching because it is a big job to do this m-dot transfers…

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land. Please visit Search Engine Land for the full article

As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results. The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine Land

Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers.

One webmaster asked Google’s John Mueller how does one know if Google is using their sitemap…