Here are three ways to choose keywords that will earn you links. The post 3 Ways to Choose Keywords That Will Earn You Links by @DholakiyaPratik appeared first on Search Engine Journal .

The SEO and SEM community recognized the industry’s top performers last night during the SMX Advanced Conference in Seattle. Please visit Search Engine Land for the full article

How do you evolve your marketing in a voice-first world?

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Please visit Search Engine Land for the full article

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”. And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean we should abandon everything we’ve learned about content.

Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Please visit Search Engine Land for the full article.

Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries

Facebook has implemented a new feedback system which may result in businesses being banned from advertising. The post Facebook Will Ban Businesses From Running Ads if They Get Poor Customer Feedback by @MattGSouthern appeared first on Search Engine Journal .