Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.

Here are the best ways to get your YouTube videos found in Google Universal Search and YouTube search results.

Less than 20 minutes ago, the whopping news broke that the European Union has fined Google $5 billion â’¬4,34 bn over antitrust and competitive laws around Android…

Meet your first eight search marketing mentors. Please visit Search Engine Land for the full article

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network , has a certain pertinence today with regards to the company Zuckerberg founded back in 2004. As Facebook’s news feed algorithm becomes increasingly restricting for brands and publishers , many of us are finding it difficult to capture even the minimum amount of our audience’s attention on the platform. The search for elusive reach on the world’s largest social media channel has led some marketers to explore Facebook Groups as a way to stay visible with users

A new notification from Google My Business will tell businesses when their local listings go live.

Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that

Google logo honors one of the last old-style maestros, Kurt Masur. Please visit Search Engine Land for the full article.

Once again, if you are interested in joining Google to deal with webmaster outreach and support related issues and deal with all the abuse they take…

As many of you saw, Stone Temple Consulting was acquired by the publicly traded company Perficient – here is the press release. Eric Enge and his wife own the company, but most of you just know Eric…