Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis. Please visit Search Engine Land for the full article.

These 17 tactics can help you build good links today and in the future. The post 17 of the Best Ways to Build Good Links Today by @seo_travel appeared first on Search Engine Journal .

Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail at content planning?

New features in the Google My Business API include verification options, new location end points, expanded search, chain membership and product posts. Please visit Search Engine Land for the full article.

Google is testing a new design with rounded corners, a smaller logo and a sticky search bar header. Please visit Search Engine Land for the full article.

Google has rolled out a bunch of travel search features around finding the best hotel and flight based on price and location for your Thanksgiving weekend.

Google is making some important changes to the user permissions and roles, please review these changes so you know how you may be affected. Please visit Search Engine Land for the full article.

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. Please visit Search Engine Land for the full article.

Remember we reported that Google dropped anonymous queries from the Search Analytics and Performance reports in Google Search Console on August 19th? Well, Google is now clarifying that the data was never displayed but the queries they hide were previously used in the total sum but are now being removed from the total sum.