Many web sites put a keyword rich one line short description of the content on the page in their title tag. Many of those companies also add to the end of their title tag the company or brand name of the site. Google confirmed that it is 100% okay to put your company name in your title tag

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Advertisers upload their assets and leave the ad creation to Google’s algorithms. Please visit Search Engine Land for the full article

Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts. Please visit Search Engine Land for the full article

Google’s John Mueller says search results will display the publication date or last modification date depending on relevancy. The post Google Displays Different Dates in Search Results Depending on Relevancy by @MattGSouthern appeared first on Search Engine Journal .

A couple weeks ago, Scott Huffman the VP of Engineering at Google shared some interesting data on the Google Assistant. Here is one slide that shows how people throughout the day use the Google Assistant on their Android device compared to their Google Home device.

Finish 2018 strong with actionable SEO and SEM tactics from 50+ industry experts. Please visit Search Engine Land for the full article

Here’s why Nike holds a powerful PR advantage over its competitors – and how you can do it, too. The post 3 Valuable PR Lessons You Can Learn From the Nike Controversy by @jeremyknauff appeared first on Search Engine Journal .

“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,”  Megan Golden , group manager of LinkedIn’s* global content and social media marketing, said in the opening of her session at Content Marketing World last Thursday. “The bad news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” she added

This is a programming note that Monday and Tuesday is Rosh Hashanah, the Jewish New Year and I will be offline the next two days.