Google’s John Mueller said on Twitter that it is best not to leave your meta descriptions blank. Instead he said try to fill them out because you know your content best. This is despite a recent study from Yoast that shows that Google often uses your web site content, not your meta description, for your Google search result snippets

Link building can work for small businesses. Here are seven tactics you can try out now

A great pun is like a great digital marketing campaign: If you do it right, it will stick with people until they’re compelled to share it — even the simplest ones require a level of sophistication to make and to appreciate. Every marketer I know is incredibly smart — whether it’s my team at TopRank Marketing , the influencers and thought leaders we work with, or the folks I’ve met at marketing conventions. Marketers are sharp, detail-oriented, intellectually rigorous, and susceptible to flattery

Research shows effectiveness of Facebook and Twitter against fake news. But much work remains

Some folks are noticing that Google is showing two featured snippets for a single query. It is not the multifaceted featured snippets from earlier this year where Google would show you variations of featured snippets based on multiple ways to understand the query. But instead, showing two featured snippets for one way to understand the query.

Three examples of site architecture modifications that offer big SEO gains in digital marketing.

One day you will be able to tell your grandchildren that you remember when Google’s home page was simply just a search box and nothing more.

Discover a powerful tool that can be used for both technical audit and on-page optimization. The post WebSite Auditor Review: One Tool for Tech Audit & On-Page SEO by @linkassistant appeared first on Search Engine Journal .

Google has finally pushed a new design out for the hotel search results. This comes after so many tests over the past year or so.

Here is a recap of what happened in the search forums today…