Archive for November, 2018

I Wish Google Would Stop Saying They Do Hundreds Or Thousands Of Updates Per Year

2018/11/28

I really wish Google would stop responding to algorithm update questions with “we do hundreds or thousands of changes per year.” Like I’ve been saying for years, I’d bet 95% of those updates have little to do with core ranking but more related to UX, UI and feature changes.

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Google Recommends Using One URL for All Seasonal Content by @MattGSouthern

2018/11/28

Google’s John Mueller recommends websites with rotating seasonal content should keep it all contained on one URL.

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The State of Local SEO: Industry Insights for a Successful 2019

2018/11/28

Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into: Google Updates Citations Reviews Company infrastructure Tool usage And a great deal more… This survey pooled the observations of everyone from people working to market a single small business, to agency marketers with large local business clients: Respondents who self-selected as not marketing a local business were filtered from further survey results.

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SearchCap: Local SEO report, Google Maps spam report & following Googlebot

2018/11/28

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google: Build A Site That If Google Doesn’t Rank Well, It Would Be A Search Bug

2018/11/28

Google’s John Mueller said it is wise to think long term with your web site and build a site that is so fantastic that if Google isn’t ranking it well for relevant queries that Google would consider it a bug. Thus Google would have to update their algorithms to rank your site for the relevant queries

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9 Important SEO Habits You Should Adopt Now by @coreydmorris

2018/11/28

Focus on these specific habits if you want to gain better focus and priority over your strategies and work. The post 9 Important SEO Habits You Should Adopt Now by @coreydmorris appeared first on Search Engine Journal

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Did you know you can report Google Maps-related spam calls and other violations to Google?

2018/11/28

Google local has its share of spam and manipulation issues. There’s a form you can use to report some of those violations. Please visit Search Engine Land for the full article.

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7 ways to use dynamic content and multiply your conversions

2018/11/28

Understanding how dynamic content works is easy. Implementing it can be much trickier.

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Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts

2018/11/28

90 percent of respondents believe Google’s focus on proximity “frequently or sometimes” harms search results quality. Please visit Search Engine Land for the full article.

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3 Big Reasons Why You Must Audit Your Internal Links by @joshuacmccoy

2018/11/28

Learn how to understand, optimize and manage your website internal linking structure.

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