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Here’s a roundup of the most read paid search columns this year. Please visit Search Engine Land for the full article.

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

Here is a recap of what happened in the search forums today…

For your images to show up in Google Image Search, you don’t just need to make sure your images are on the web somewhere, you need to make sure that the image itself is on a web page that can also be indexed. If either the image itself or the associated page the image is viewable on is not able to be crawled or indexed, then Google won’t show it in image search

A webmaster posted in the Google webmaster help forums after noticing that one of his sites saw hundreds of pages wiped out of the Google index a week or so ago. He noticed that Google is associated one URL to a completely irrelevant canonical URL and suspects that is the issue.

Optimizing for these factors can help increase your local search visibility and help more customers find you.

Want a local audience to find your business online?

How many of you can count the number of times you’ve purchased a product or made a decision based on a recommendation from a friend, acquaintance, review on the web or a celebrity endorsement?