B2B brands don’t have it easy when trying to attract, engage and persuade today’s increasingly distracted and distrustful buyers. Many are experimenting with influencer marketing but results without an informed plan can be a mixed bag.

The search giant appears to be conditioning searchers to use voice across all platforms. Please visit Search Engine Land for the full article.

Google’s John Mueller said in a hangout last week that he would recommend that you not just disavow links that have already resulted in manual actions but you can also disavow links that you think would lead or result in a manual action.

Google’s John Mueller said in a hangout last week that he would recommend that you not just disavow links that have already resulted in manual actions but you can also disavow links that you think would lead or result in a manual action. This is in addition to what John said about how it can help algorithmically with trust

SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Please visit Search Engine Land for the full article.

Here are five ideas to help you attract high-quality links and generate leads using ego bait content. The post How to Use Ego Bait Content to Attract Links & Generate Leads by @https://twitter.com/seocopychick appeared first on Search Engine Journal .

Here are five ideas to help you attract high-quality links and generate leads using ego bait content.

Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension. Please visit Search Engine Land for the full article