Learn how strategy and tactics differ and how to utilize each to build a successful digital marketing campaign.

LinkedIn has published a series of SEO tips for getting company pages found in search engines. The post LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages by @MattGSouthern appeared first on Search Engine Journal .

If your website gets a lot of traffic from Google Discover you may see a new report in the Google Search Console to help you analyze that data. Please visit Search Engine Land for the full article.

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity , can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who have persevered and thrived.

We have seen audience reviews in the Google search results panel for TV and movies but now Google is expanding it to music. Or maybe Google had it for music for some time but we haven’t seen examples of it yet

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. Please visit Search Engine Land for the full article.

Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools.

Users can now skip the Tools tab and narrow down results from the search bar. Please visit Search Engine Land for the full article.

In September we covered a report that Google has in their Sitelinks images or icons. Well, I have never seen it live in action before until today when Mike Blumenthal shared an example on Twitter.