When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. Please visit Search Engine Land for the full article.

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Please visit Search Engine Land for the full article

Discover why you should use the first and only end-to-end BigQuery solution designed and optimized for marketers. The post How to Turn Google BigQuery Into A Powerful Marketing Data Warehouse via @Supermetrics appeared first on Search Engine Journal .

Google has been caught testing features that do not work in Chrome 74, but work in Chrome 75.

Posted by KameronJenkins “Let’s hop on a call to go over this report.” Did you hear that?

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

The last time Google updated the search quality raters guidelines was in July 2018. On May 16, 2019 Google pushed out an updated version of the search quality raters guidelines used by humans hired as consultants to review both the live and test Google search results, aimed at giving feedback to Google’s search engineers to make improvements to the Google search algorithms.

A new study on small business owners in the US finds that many are operating without a marketing plan. The post 50% of Small Businesses Do Not Have a Marketing Plan via @MattGSouthern appeared first on Search Engine Journal

Martin Splitt from Google said one thing you need to be aware of when it comes to Google handling POST requests it that since Google doesn’t cache them, they can use more of your crawl budget than GET requests.