Archive for August, 2019

FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts

2019/08/19

Make sure your contracts don’t have terms that violate the CRFA.

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Google Ads to remove accelerated ad delivery option next month

2019/08/19

Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1. Please visit Search Engine Land for the full article.

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How SEO Professionals Can Thrive in a Slow Economy via @jeremyknauff

2019/08/19

Here are four ways SEO professionals can prepare for and thrive during an economic downturn. The post How SEO Professionals Can Thrive in a Slow Economy via @jeremyknauff appeared first on Search Engine Journal .

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Google Search Ranking & Algorithm Update Over The Weekend?

2019/08/19

Over the weekend, maybe started late Friday, August 16th, more noticeable on Saturday, August 17th, there may have been a rollout of another Google search ranking algorithm. It is 100% not as big as the past ones we have been covering recently but there is some chatter and some of the tools showed spikes in fluctuations this weekend.

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7 Basic SEO Best Practices You Can Learn from Huge Travel Brands via @josephrobison

2019/08/19

Let’s look at the biggest travel websites dominating the SERPs today and what SEO strategies that help them succeed. The post 7 Basic SEO Best Practices You Can Learn from Huge Travel Brands via @josephrobison appeared first on Search Engine Journal .

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Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

2019/08/19

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. Please visit Search Engine Land for the full article.

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Why is there so little innovation in local?

2019/08/19

The alpha and omega of local is now Google. Please visit Search Engine Land for the full article

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Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land

2019/08/19

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert.

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TopRank Marketing’s Ashley Zeckman Shares How to Build Consumer Trust with Influencers #DSMPLS

2019/08/19

In a world of consumer distrust , especially when it comes to marketing messages, it can sometimes feel like you’re living in the “Upside Down.” Everything that you thought was true about marketing and how you engage with customers and buyers is now different. In fact, sometimes nothing seems to make sense anymore.

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Are SKAGs dead after Google’s latest match type changes?

2019/08/19

PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Please visit Search Engine Land for the full article

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