Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing. Please visit Search Engine Land for the full article.

John Mueller from Google said on Twitter that “Reciprocal links aren’t necessarily bad.” But he did warn that Google is good at finding “link schemes & similar games that are sometimes played in that space.” Here is the tweet:

Here are eight elements and characteristics that can help set you apart from other consultants. The post 8 Ways to Become a Great SEO Consultant via @kristen_vaughn appeared first on Search Engine Journal .

John Mueller from Google said that he once messed with web site hacker who hacked content onto one of his sites. He said the content started to rank, so he locked out the hacker and replaced the hacker’s affiliate links with his own.

To increase the likelihood that a customer finds your local business, start optimizing your Yelp listing. Here are some tips. The post Yelp SEO: How to Optimize Your Listings & Rank Higher via @AdamHeitzman appeared first on Search Engine Journal

Ryan Jones of Razorfish shares his insights on ranking factor nonsense, machine learning, why you should build websites, and more. The post Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] appeared first on Search Engine Journal .

The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders.  In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remaining steadfast in their pursuit of the same ultimate goals: engaging prospects, building relationships, driving business results.

Google announced yesterday that starting on April 6, 2020 it will no longer support data-vocabulary.org schema. Hours later, Google began sending notifications via Google Search Console about this happening

Grehan also settles the long-running dispute over who coined the term search engine optimization. Please visit Search Engine Land for the full article