Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

Find useful tips and tricks on how to deal with robots.txt and meta robots tags in this guide. The post Best Practices for Setting Up Meta Robots Tags & Robots.txt via @annaleacrowe appeared first on Search Engine Journal

No matter how you make money online, you’ll need a reliable payment solution.

Here are the top reasons why you should switch from HTTP to HTTPS. The post HTTP or HTTPS

Google now supports new schema markup for COVID-19 announcements around government benefits. This is in the realm on GovernmentService schema where you can add schema that documents a service provided by a government organization, e.g.

Google announced a new YouTube series, Google Webmaster Conference Lightning Talks. This is to provide Google Webmaster Conference event-like content, in shorter form, since we cannot go to events in the near term.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online. The post YouTube to Show Creators What Time of Day Their Audience is Online via @MattGSouthern appeared first on Search Engine Journal .

This week on Marketing O’Clock, we cover Google’s Webmaster Conference talks, synced columns in Google Ads manager accounts, and more. The post YouTube Launches Video Builder & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal .