Archive for April, 2020

Search Engine Land Awards deadlines extended until July 2020

2020/04/15

Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time. Please visit Search Engine Land for the full article

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Why Content Marketers Need a Systems Mindset via @thatbberg

2020/04/15

Looking to seriously grow your content marketing? Then you need to take a systems mindset now. Here’s how.

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The White House wants us to use Schema for COVID-19 announcements

2020/04/15

Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. Please visit Search Engine Land for the full article.

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20 Signs You & Your Clients Are Alienating Each Other via @JulieJoyce

2020/04/15

The client/SEO provider relationship can make or break a campaign. Are you guilty of any of these alienating behaviors

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What top SEOs are telling their clients now [Video]

2020/04/15

SEO is a long-term game, so it is important to balance short-term pullbacks with making changes that can hurt down the road, experts say in this clip from Live with Search Engine Land.

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How Bingbot Works: Discovering, Crawling, Extracting & Indexing via @jasonmbarnard

2020/04/15

Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. The post How Bingbot Works: Discovering, Crawling, Extracting & Indexing via @jasonmbarnard appeared first on Search Engine Journal

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SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers

2020/04/15

Why do B2B marketers need SEO? For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms. SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions , many B2B marketers may find that the time is right to increase focus on SEO

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Google Again: EAT Not In Algorithm But Hope It Aligns With Ranking Factors

2020/04/15

In February, Danny Sullivan said that that Google’s “systems aren’t looking for EAT.” “There are many different signals that, if we get it right, align with what a good human EAT assessment would be,” he added. In March, nice find Marie Haynes, Google repeated that with an update to its post on “What webmasters should know about Google’s core updates.”

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A simple script to compare search behavior before – and during – COVID-19

2020/04/15

How did the coronavirus crisis affect search behavior? This script helps to assess the change.

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