New projections reveal that Instagram is set to see the greatest gains from increased time spent with social media. The post Instagram Sees Greatest Gains From Recent Social Media Spikes via @MattGSouthern appeared first on Search Engine Journal .

Entities, entities and entities – they may be more important than you original thought? Please visit Search Engine Land for the full article.

Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences. Please visit Search Engine Land for the full article.

Learn how to identify a branded keyword opportunity, plus create and optimize your preferred landing pages to rank. The post How FOX.com Optimizes for Branded Search Traffic [CASE STUDY] via @lefelstein appeared first on Search Engine Journal

The post Always On Influence: Definition and Why B2B Brands Need it to Succeed appeared first on Online Marketing Blog – TopRank® .

Mordy Oberstein, the Chief Marketing Officer at RankRanger, came to my hotel in Jerusalem to talk SEO. RankRanger is a toolset I reference a lot here around Google algorithm updates and tracking changes with Google

Need to improve sales? A heuristic evaluation can help find usability problems on your website. Here’s how to do it.

To build lasting relationships, brands have to accurately recognize the people engaging with them. Please visit Search Engine Land for the full article

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful

Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million. The post Snapchat Usage Up During COVID-19, Data Shows How User Behavior is Changing via @MattGSouthern appeared first on Search Engine Journal .