A site owner said that after getting hit by a core update in March 2019, he is going to have to shut down his site. John Mueller of Google responded to that saying “I recommend taking a look at the top queries & top pages from before & after a change, and asking yourself if your site is really the best result for those.”

Here is a recap of what happened in the search forums today…

John Mueller of Google said there is no fixed timeframe or duration for when Google will try to crawl and index a page that was returning a 410 status code. He said on Twitter “there’s no fixed duration” for that.

Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable. Please visit Search Engine Land for the full article

Google has begun rolling out a long-awaited dark mode update for its flagship Google Search apps on iOS and Android. The post Google App Updated With Dark Mode for iOS and Android via @MattGSouthern appeared first on Search Engine Journal .

Google has finished rolling out the Google May 2020 core update yesterday.

Google’s John Mueller recently explained, when it comes to rankings, there’s no difference between user generated content and main content. The post Google Doesn’t Treat User Generated Content Different From Main Content via @MattGSouthern appeared first on Search Engine Journal .

The yes/no summary uses natural-language modeling and comes with a carousel of sources. Please visit Search Engine Land for the full article.

We’ll talk about what we’re seeing in the market, customer challenges and successes and what retailers and brand marketers should focus on now. Please visit Search Engine Land for the full article.

You must use SEO tools if you want to succeed. Just don’t expect the tools to be the only thing you need