Even if you have no way of knowing which crisis you’re dealing with next, your organization needs a crisis communications plan in place. Here’s why

As business customers with questions are ignoring tone deaf brand marketing (and tiring of Pandemic messaging too) they are increasingly in search of information more than ever. Trust Radius reports that some B2B tech categories are seeing anywhere from 194% to 613% increases in search driven traffic. Search engines are clearly positioned to deliver answers for buyers seeking answers, but where is the trust?

Local Inventory Ads gain prominence with “In store” mobile experience and “Curbside pickup” option. Please visit Search Engine Land for the full article.

Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores. Please visit Search Engine Land for the full article.

Coder, hacker, web site tinker who loves SEO and Google algorithms.

Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative.

Choosing a minimalistic approach for your web design? Feature only the most essential elements by focusing on these areas. The post 3 Tips to Master a Minimalist Web Design appeared first on Search Engine Journal

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