Google’s John Mueller clarified how SEOs should think about Google’s index and links on the web. He said on Twitter “we index pages, we don’t index links

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

What to consider before Google starts passing the taxes onto advertisers in November. Please visit Search Engine Land for the full article.

WordPress is publishing a maintenance release that fixes issues that broke millions of websites.

If you search for [is Google down], Google will show you an answer, like it does often with other answer based queries, to tell you “no.” I guess if Google is able to give you an answer here, by definition Google is not down.

Here’s how agencies can take a thorough look at SEO forecasting and better communicate to clients how an SEO goal can impact their business. The post Why Do SEO Forecasting Models Keep Failing Us

Here is yet another Google related search user interface that Google is testing. We’ve seen several so far, so I will list them all below again, but this new one is where Google is just shading in the magnifying glass icon and not the query with it.

Pinterest is currently testing a number of new shopping features designed to draw more attention to products pins. The post Pinterest Tests Product Ratings, “Best Seller” Labels, More via @MattGSouthern appeared first on Search Engine Journal .

Posted by rjonesx. Hey folks, I’m Russ Jones, Adjunct Search Scientist with Moz, and I’m proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn’t attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking.