Taking a proactive stance in your SEO processes will help you catch and resolve problems before they impact your rankings. Here’s how to do it

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO. Please visit Search Engine Land for the full article

Current and aspiring in-house SEO professionals will benefit from reading these stories from 26 leading experts. Here’s your sneak peek of the book.

Google’s John Mueller answers how Google handles bare URL inbound links that do not have an anchor text.

A Pew Research Center study finds about a quarter of US adults get news from YouTube, including a mix of independent and established organizations.

Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home.

All rich results in Google SERPs are not created equal – at least not when it comes to click-through rate – a new study finds. The post Google SERP Study: Which Rich Results Get the Most Clicks? via @MattGSouthern appeared first on Search Engine Journal

Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare. The post Facebook Ads to Remove 28-Day Attribution Model via @SusanEDub appeared first on Search Engine Journal

Early bird tickets are now available for Day 1 of our two-day virtual conference. Here’s why you should look forward to SEJ eSummit 2021. The post SEJ eSummit Is Back! 5 Stages, 30+ Speakers & Workshops via @MrDannyGoodwin appeared first on Search Engine Journal .

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