Creating reports that your clients can barely understand? These tips to improving your agency’s reporting process will ensure you’re on the same page

Here is a funny post during a slow news week from Gary Illyes of Google saying thank you for the late Christmas present on Reddit.

Here is a recap of what happened in the search forums today…

Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for

It is not uncommon to see signals of a Google search ranking algorithm update on or around Christmas. But it is highly doubtful Google would release any algorithm update from Christmas day through New Years. And the signals we are seeing this weekend of a Google update are doubtful

In part one, Joe Beccalori and I spoke about what has changed in SEO over the years and here we talk more about what to do. Joe said the value of organic by itself has diminished so now you need to blend your organic with other forms of digital marketing

Between Instagram’s latest trends and the power of repurposing, creating content for the platform has never been easier.

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what’s working and what’s not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank Marketing, we conducted the first in-depth research into B2B influencer marketing which inspired this series and Onalytica recently conducted the first research study of B2B influencers to better understand influencer marketing from their perspective.

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. Please visit Search Engine Land for the full article