Australian government backs down, abandons attempt to force Facebook into negotiations.

In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills , Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems. It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem.

Plus, how has your martech stack changed with COVID–a survey Please visit Search Engine Land for the full article.

Google may have a bug with the URL inspection tool in Google Search Console specific to websites on HTTP/2. The tool shows a malformed response when it is run on the HTTP/2 server.

An in-depth look at Australia’s new code to combat Disinformation and Misinformation and why it has been called ‘pointless’ by Reset Australia. The post Reset Australia Calls The New Disinformation & Misinformation Code ’Wholly Inadequate’ via @RebekahDunne appeared first on Search Engine Journal .

Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing Please visit Search Engine Land for the full article.

Brodie Clark spotted a new Google Search snippet test where Google is showing keywords labels or tags above the description and below the title and URL. This reminds me a bit of the tags Google showed in the snippet in 2017 and 2019.

Google told one site owner, this is specific advice to one specific site owner and not meant to be a generalization for all sites, that he should not focus on his individual pages but focus more on the category level pages. The issue was the individual pages on this site had very little content on it and John thought a good strategy would be to create higher level pages that can have more significant content on them.

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data